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In today’s fast changing business world, the ability to drive change will often decide who stays open and which organization will eventually dwindle away and close their doors. Driving change into an organisation can be one of the most challenging tasks for a manager to undertake. Change for the most part is initiated at the highest level of an organization, involving senior management team members. As organisations mature, they develop patterns of behavior that reinforce the current way of doing things. Those patterns become part of the company's culture and by any definition, changing culture is difficult. It requires time, energy and a consistent commitment.
Whether it's transforming the company to meet the needs of an emerging market or changing how things are done in your department, change can be managed through a process. Each step requires careful interaction with people. The duration may take several years and it is dependent on the scope of the change.

Identifying change requirement

The first and most important step in the process is to establish a strong feeling of dissatisfaction with the status quo. Change can't happen unless the broader team believes there is a problem. Two elements must close. First, a large fraction of the key leadership must firmly believe there is a problem. Second, the leadership team must convey that level of dissatisfaction to the broader team.
Process-oriented approach should be used to drive change - create intense dissatisfaction with the status quo, identify a leadership team, paint a clear picture of the desired future state and why that's better, outline a clear path to move the organisation from here to there and reinforce the cultural change in daily decision-making.
Change is a crucial piece of a company for the lack of change will result in being overtaken by competition. Moreover, once the organization is left behind it will almost undoubtedly result in one of these two outcomes. Either the given organization spends a high amount of resources or finance to catch and re-invent itself, or else the given company continues to refuse to embrace market change and eventually will close down its doors.