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Appraisals and reviews aren't enough to improve employee performance. Coaching and working with employees is an important part of performance management. Research shows that the quality of the relationship between manager and employee is a major predictor of an employee's intentions to remain in an organization. Coaching helps managers talk with subordinates about their developmental needs. There's a potential big payoff in developing positive relationships through coaching. There seems to be little question that coaching is a valid method of producing desired change with leaders. The work of truly effective coaching within organizations involves much more than goal-setting. It involves unleashing the human spirit and expanding people's capacity to achieve stretch goals and bring about real change. This does not start with simple coaching techniques like setting goals, motivating people and giving feedback. It starts with considering and altering the underlying context in which these occur.

The underlying context is all of the conclusions, beliefs and assumptions people in the organization have reached in order to succeed . This context is shaped by the shared interpretations people make about their business environment. And it also includes the management culture that is inherited or self-imposed.
In today's rapidly changing business environment, winning organizations need a new kind of management culture, one that is based on creating new knowledge. This requires constant learning. A crucial catalyst in this new management culture is the transformational coach. His or her job is to provide direction while leaving plenty of room for people to pursue their passions, personal interests and projects.
Important results cited in research on the outcomes of executive coaching:
1. Better management by enhancing an executive's ability to navigate sensitive political issues
2. Strengthening strategic decision making
3. Opening a window onto organizational and self explorations