Does it bother you to say “no” to your superior or subordinate?
Assertive communication is the ability to express positive and negative ideas and feelings in an open, honest and direct way. It recognises our rights whilst still respecting the rights of others. It allows us to take responsibility for ourselves and our actions without judging or blaming other people. And it allows us to constructively confront and find a mutually satisfying solution where conflict exists.

Why do managers need assertive communication?

• To provide direction to your employees without being bossy or overbearing
• To find the right words to motivate employees without sounding desperate
• It enables managers to make corrective decisions and free choices in life
•  To express, both verbally and non-verbally, a wide range of feelings and thoughts, both positive and negative
• To present their  ideas, plans, and strategies in a clear and effective way
• It gives positive approach to lead employees toward success while maintaining a balanced and productive team
• It enables managers to lead to the development of mutual respect with members in the organization
• It increases self-esteem
• It helps in achieving measurable goals